Andreea P.

Consultant - Data - Product Owner

22 years
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My experience


PentalogDecember 2018 - Present

VP Data and Automation within the Pentalog group.
  • Marketing Automation offer owner in the Collaboration Framework, Maturity Model and 100% Agile in compliance with Pentalog Software Factory’s business method.
  • Providing support to the Pentalog Growth factory’s clients:
    -persona workshops focused on the content strategy of a client engaged in the food and agricultural industry;
    -a prospective analysis of new digital products and a GO / noGO analysis for the 3rd Marketo year, designed for the clients engaged in the journalism area.
  • Interim CMO for 5 months in order to ensure business continuity for content, SEO, PPC, website maintenance, social networks, events, data collection and marketing automation during the entitled CMO’s absence. It represented a proper opportunity to ensure the new launch in the summer 2019.

CarrefourMarch 2015 - August 2018

E-commerce Romania Director within a leading multinational retail-specialized corporation based in France, a hypermarket pioneer.

Involvement in two main projects within Carrefour:

I.    The complete (back-office and front) redesign of
Role: Proxy Product Owner alongside the CEO, who was the product Stakeholder, and the ComEx (= CoDir) who were all my clients.
  • Redesign of three old Carrefour Romania websites, an old application and a marketplace project not yet launched => in a unique portal in the Agile business environment and 2 weeks’ sprints.
  • The design of the website was GDPR-based through its design, low maintenance by design, SEO by design, multi-outsourcing agencies (with production and specific code validation environments).
  • Setting up the basics of the first fidelity program of Carrefour Romania.
  • The specifications were set up by three interns integrated in the E-commerce department (the IT E-commerce team was composed of 12 people out of which 3 architects, 2 QAs and 7 POs) and validated by myself before pre-grooming and, subsequently by the ComEx and discussed with the two production agencies during grooming.
  • Monthly demos (both two sprints) (always) with the CEO and certain ComEx members involved in functionalities (on a-case-by-case basis).
  • Setting up focus groups (external users) 5 months prior to the website launch for functionalities testing.
  • Setting up a stress and penetration testing strategy with two external and competitive agencies.
  • Providing assistance to the building a recovery plan in case of natural disasters.
  • Hosting Oracle cloud.
  • Cost: 1 million euros.
  • Duration: 18 months for the launch of the “must-have” version; 24 months for financial flows.

II.    Building an E-commerce ERP for Carrefour.
- The first internal soft developed by Carrefour.
- The ERP includes a WMS (warehouse management system) and a TMS (transport management system), an OMS (order management system), a Price simulator (partly launched) and an Employee planning tool (never launched).

    Role: Product Owner and Stakeholder.
  • Building the technical architecture together with the architects consultants of two outsourcing agencies and functional architecture together with the E-commerce teams of Carrefour France, which had been using a 18-year-old WMS.
  • Coordinating a second team of developers (besides the first one who was focused on the website building) composed of Carrefour personnel and two outsourcing agencies working according to the Agile principles; the maximum numbers of team members were 45 and 23 people at the website launch moment, namely May 17th 2018.
  • Training the ComEx and the teams (18 people) followed by the second and third ones (a total of 150 people) according to the Agile principles.
  • Cost: 2 millions euros.
  • Duration: 24 months of internal validation + 12 months of implementation until the “must-have” prod launch.

NielsenMarch 2013 - March 2015

BPI Black Belt within an American information, data and competitive sales measurement company.
  • Repairing and designing new global IT processes with business impact > 0.5$.

ParadaNovember 2013 - September 2014

Pro-bono Leader for a foundation involved in taking care of the children living in the Bucharest streets.
  • Assisting the foundation to optimize its operational process.

MarketScience FranceApril 2012 - April 2013

Product Manager within a French marketing company.


RetailNet GroupNovember 2008 - March 2012

Retail Consultant for a leading-edge thinking expert company in retail strategy, brand leadership, operations, merchandising and consumer marketing.
  • Strategic consultancy for French headquartered retailers.

KantarApril 2004 - May 2008

Business Process Manager for a global leader in market research, world market information and business analysis company.
  • Running the process and coordinating the analyst team for forecast production.

GNFAOctober 2000 - March 2004

Account Manager for a network developed in the vehicle industry.
  • Running the consultancy program for Volkswagen Group in France.

HeinekenSeptember 1997 - September 1998

Area Marketing Manager for an international brewer.
  • Running the marketing and sales activity in the north-western Romania.

My education and trainings

Master's Degree in Law, Economics and Administration, Faculty of Economics and Business Administration - University of Orleans.1998 - 1999

Master's Degree in Econometrics and Quantitative Economics, Faculty of Economics and Business Administration - "Babes Bolyai" University of Cluj-Napoca.1997 - 1998

Bachelor's Degree in Commerce and Marketing, Faculty of Economics and Business Administration - "Babes Bolyai" University of Cluj-Napoca.1993 - 1997